X Scheduling

Schedule X (Twitter) Posts

Markaestro schedules posts to X (formerly Twitter) from the same composer as your other channels: text up to 280 characters, up to four images, one GIF, or one video. Posts publish through the official X API with your chosen reply settings, and each post's metrics come back into Markaestro Analytics.

Updated

What You Can Schedule on X

  • Text posts up to 280 characters
  • Up to 4 images, 1 GIF, or 1 video (images and video cannot be mixed)
  • Reply controls per post

How Publishing Works

  • Connect the X account for each brand with OAuth.
  • Posts publish programmatically at the scheduled time through the official X API.
  • Because the X API is billed per request, Markaestro applies a spending cap per workspace so API costs cannot run away.

Limits Markaestro Checks Before You Schedule

The composer checks every X post against these limits while you write, so a post is never queued only to fail at publish time.

CheckLimit
Caption length280 characters
Media requiredNo, text-only posts are allowed
Media per postUp to 4
Media typesText only, Images, Video

Full image and video requirements are on the X specs page.

Metrics You Get Back

Once a post is live, Markaestro pulls its X metrics into Analytics, exactly as X reports them. A metric the platform does not return stays blank rather than showing zero.

  • Impressions
  • Likes
  • Replies
  • Reposts

Those numbers also feed Intelligence, which finds your best posting windows and the posts worth reusing with Intelligent Evergreen.

Connect X in a Minute

Open a brand, choose Connect X, sign in, and approve access.

Frequently Asked Questions

Can I still schedule tweets in 2026?

Yes. Posts on X (formerly tweets) can be scheduled through tools that use the official X API, including Markaestro.

How many images can an X post have?

Up to 4 images, or 1 animated GIF, or 1 video. X does not allow mixing images and video in one post.

What is the image size limit on X?

5 MB for images and 15 MB for animated GIFs, per X's media documentation.

Does Markaestro count X characters the same way X does?

Markaestro enforces the 280-character limit. X itself weighs links as 23 characters and some emoji and CJK characters as 2, so leave a little room when a post is close to the limit.

Sources

Related

Run Every Brand's Social Media from One Calendar

Schedule and publish to Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X. Every plan starts with a 7-day free trial.