Facebook Scheduling
Schedule Facebook Page Posts
Markaestro schedules posts to Facebook Pages: text-only updates, up to 10 photos in one post, or a video, all from the same calendar as your other channels. Each brand connects its own Page through Meta, so an agency or a multi-brand business keeps every Page separate while planning them side by side.
Updated
What You Can Schedule on Facebook
- Text-only posts (up to 63,206 characters)
- Photo posts and multi-photo posts with up to 10 images
- Video posts
- Scheduled or immediate publishing
How Publishing Works
- Connect through Meta and pick the Page for each brand. One Page per brand keeps posting and reporting separate.
- Scheduled posts publish through the official Graph API at the time you set, and each post records the result or the exact error Facebook returned.
- You can also mark Facebook as a manual channel, in which case scheduled posts wait in your To Post queue for someone to publish natively.
Limits Markaestro Checks Before You Schedule
The composer checks every Facebook post against these limits while you write, so a post is never queued only to fail at publish time.
| Check | Limit |
|---|---|
| Caption length | 63,206 characters |
| Media required | No, text-only posts are allowed |
| Media per post | Up to 10 |
| Media types | Text only, Images, Video, Carousels |
Full image and video requirements are on the Facebook specs page.
Metrics You Get Back
Once a post is live, Markaestro pulls its Facebook metrics into Analytics, exactly as Facebook reports them. A metric the platform does not return stays blank rather than showing zero.
- Impressions
- Reach
- Likes
- Comments
- Shares
- Clicks
- Video views
Those numbers also feed Intelligence, which finds your best posting windows and the posts worth reusing with Intelligent Evergreen.
Connect Facebook in a Minute
Open a brand, choose Connect Facebook, sign in with an account that manages the Page, and select the Page. It appears as a destination in the composer.
Frequently Asked Questions
Can I post to a Facebook personal profile?
No. Meta only allows third-party tools to publish to Pages, not personal profiles. Markaestro connects to Pages you manage.
How many photos can one Facebook post have in Markaestro?
Up to 10 images in a single post, or one video.
Can I manage several Facebook Pages?
Yes, one Page per brand. Add a brand for each business or client and connect its Page; the calendar shows every brand together or one at a time.
What happens if Facebook rejects a post?
The post is marked failed and shows the error Facebook returned, so you can fix the media or caption and retry. Nothing is dropped silently.