Free Tool
Social Media Character Counter
Paste a caption to count its characters, words, hashtags, and mentions, and see at a glance which networks it fits. Limits: Facebook 63,206, Instagram 2,200, TikTok 2,200, Threads 500, Pinterest 500, LinkedIn 3,000, X 280. The counter runs in your browser, so nothing you type is sent anywhere.
Updated
- Characters
- 0
- Words
- 0
- Lines
- 0
- Hashtags
- 0
- Mentions
- 0
Fits On
- Facebook0 / 63,206
- Instagram0 / 2,200
- TikTok0 / 2,200
- Threads0 / 500
- Pinterest0 / 500
- LinkedIn0 / 3,000
- X0 / 280
X counts every link as 23 characters and some emoji and CJK characters as 2.
Character Limits by Platform
How Characters Are Counted
The counter counts Unicode characters, so an emoji counts as one. X is the exception worth knowing: it counts every link as 23 characters regardless of length, and weighs some emoji and CJK characters as 2. Keep a small margin when an X post is close to 280.
Write for the Shortest Limit First
Posting one caption to several networks? Put the hook and call to action in the first 280 characters so the post still works on X, then let longer platforms carry the detail. In Markaestro you can also adapt the caption per channel inside one post.
Frequently Asked Questions
What is the Instagram caption limit?
2,200 characters. Only the first lines show before "more", so lead with the point.
Does this tool store what I type?
No. Counting happens in your browser and nothing is sent to a server.
Do hashtags count toward the character limit?
Yes. Hashtags and mentions are part of the caption text on every platform.