Threads Scheduling
Schedule Threads Posts and Carousels
Markaestro schedules Threads posts with text, a single image or video, or carousels of up to 20 items, and publishes them through Meta's official Threads API. For media posts it creates the upload, waits until Threads has finished processing it, and only then publishes, so a slow video never fails silently.
Updated
What You Can Schedule on Threads
- Text-only posts (up to 500 characters)
- Single image or single video posts
- Carousels of 2 to 20 items
How Publishing Works
- Connect the Threads account for each brand.
- For media, Markaestro creates a Threads media container, polls until processing finishes, then publishes it. Carousels are rejected above 20 items rather than cut short.
- Posts publish programmatically, with no manual step.
Limits Markaestro Checks Before You Schedule
The composer checks every Threads post against these limits while you write, so a post is never queued only to fail at publish time.
| Check | Limit |
|---|---|
| Caption length | 500 characters |
| Media required | No, text-only posts are allowed |
| Media per post | Up to 20 |
| Media types | Text only, Images, Video, Carousels |
Full image and video requirements are on the Threads specs page.
Metrics You Get Back
Once a post is live, Markaestro pulls its Threads metrics into Analytics, exactly as Threads reports them. A metric the platform does not return stays blank rather than showing zero.
- Views
- Likes
- Replies
- Reposts
Those numbers also feed Intelligence, which finds your best posting windows and the posts worth reusing with Intelligent Evergreen.
Connect Threads in a Minute
Open a brand, choose Connect Threads, sign in, and approve access.
Frequently Asked Questions
Can you schedule Threads posts?
Yes. Markaestro publishes scheduled Threads posts through Meta's official Threads API at the time you set.
What is the Threads character limit?
Threads allows 500 characters per post.
How many images can a Threads carousel have?
Between 2 and 20 items, per the Threads API.
What video length does Threads accept?
Up to 5 minutes and 1 GB, in MOV or MP4.