Glossary
What Is Social Media Scheduling?
Social media scheduling is preparing posts in advance and having a tool publish them automatically at set times through each network's official API. It lets a person or team batch their work, keep a steady cadence, and post when the audience is active without being online.
Updated
Direct vs Manual Publishing
Most networks allow tools to publish directly. Some teams prefer a reminder and post by hand, for example on TikTok to add a trending sound. Markaestro supports both. See scheduling.