Glossary

What Is Content Calendar?

A content calendar is a schedule of what will be published, where, and when. For social media it shows every planned post by date and channel, so a team can spot gaps, avoid clashes, keep a steady cadence, and see drafts, scheduled posts, and published posts in one place.

Updated

What to Track

  • Date and time
  • Channel and account
  • Caption and media
  • Status: draft, scheduled, or published
  • Campaign or content pillar

In Markaestro

The calendar shows every brand and channel together or filtered to one, and publishes scheduled posts automatically. See scheduling.

Related

Run Every Brand's Social Media from One Calendar

Schedule and publish to Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X. Every plan starts with a 7-day free trial.