Glossary
What Is Cross-Posting?
Cross-posting is publishing the same content to several social networks. Done well, it adapts the caption, format, and size to each network rather than pasting one post everywhere, because limits and audience expectations differ: X allows 280 characters while LinkedIn allows 3,000.
Updated
Adapt, Do Not Copy
- Rewrite the hook for each network's culture.
- Resize media to each network's ratio.
- Check caption limits; the character counter shows all networks at once.