Glossary
What Is Content Pillars?
Content pillars are the three to five recurring themes a brand posts about, such as education, behind the scenes, product, and community. They keep a feed consistent, make planning faster, and let you compare which kinds of posts perform best.
Updated
Example Pillars for a Coffee Roaster
- Brewing guides
- Sourcing and farms
- New releases
- Customer photos
In Markaestro
Declare your pillars in Intelligence and it compares how posts in each pillar perform against your average. See Intelligence.