Glossary
What Is Click-Through Rate (CTR)?
Click-through rate is the share of people who clicked a link after seeing a post: link clicks divided by impressions (or reach), times 100. On social media it shows how well a post moves people from the feed to your site, store, or app.
Updated
Improve It
- Put the reason to click early in the caption.
- Use one clear call to action.
- Tag links with UTMs so you can see which posts drive visits.
In Markaestro
Clicks come back from networks that report them, and tracked short links count clicks per post. See analytics.