Glossary
What Is UTM Parameters?
UTM parameters are tags added to the end of a link (utm_source, utm_medium, utm_campaign, utm_content, utm_term) that tell analytics tools such as Google Analytics where a visit came from. On social media they show which network, campaign, and post sent traffic to your site.
Updated
Example
https://example.com/sale?utm_source=instagram&utm_medium=social&utm_campaign=spring_sale
Build One
Use the free UTM builder to tag links consistently.