Alternatives
6 Planable Alternatives for Agencies Managing Multiple Brands
If you manage two client brands yourself, Markaestro Starter covers both for $19 a month, including scheduling and analytics. If several clients need to approve each post, count reviewers as well as brands. Planable includes unlimited users per workspace. Here is how our product and five other schedulers fit those different jobs.
Updated
What Two Client Brands Cost
Take one marketer running two clients, each with an Instagram profile and a LinkedIn page. Both clients need separate calendars or brand views. Compare month-to-month prices before tax and add-ons.
| Setup | Monthly cost | What the team gets |
|---|---|---|
| Markaestro Starter | $19 | One workspace with 2 brands, one user, unlimited scheduled posts and analytics history. |
| Two Planable Basic workspaces | $78 | Two workspaces at $39 each, with unlimited users and optional approvals. Basic allows 60 posts per workspace each month. |
If a client must sign off inside the tool before a post can go live, evaluate Planable’s required approvals on Pro. If one person schedules for both clients, try the multi-brand calendar and compare Markaestro plans.
Why People Switch from Planable
Planable's pricing model is per workspace, with monthly post limits, and it starts at Basic $39 per workspace on monthly billing ($390 per year on annual billing). That suits agencies and teams whose main pain is client approvals, but costs climb or gaps appear as needs change. Where it genuinely shines: Approval workflows, from optional to required, with multi-level approvals on Enterprise; Unlimited users on every plan; Feed, calendar, and grid views built for client collaboration.
1. Markaestro
Best for: people running social media for several brands, and teams automating with AI agents. Price: Starter $19 a month ($16 billed annually). Networks: Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, X, and YouTube.
- Unlimited scheduled posts on every plan; Planable Basic lists 60 posts per workspace a month.
- Analytics with unlimited history is included on every plan, not an add-on.
- Intelligence and Evergreen reuse built on each brand's own measured results.
- API and an MCP server for AI agents on every plan.
Full comparison: Markaestro vs Planable.
2. Buffer
Best for: solo creators and small businesses with a handful of channels. Price: Free; Essentials $5 per channel a month, Team $10 per channel a month. Pricing model: Per connected channel, with volume discounts after 10 channels.
- A free plan for up to 3 channels.
- More networks, including Google Business Profile, Bluesky, Mastodon, and Substack.
- Very low cost for a single user with only a few channels.
3. Hootsuite
Best for: larger teams that need social customer care, listening, and compliance. Price: Standard $99 per user a month, billed annually. Pricing model: Per user.
- Unified inbox for comments and messages, plus brand monitoring.
- Inbox automation, trend forecasting, and approval workflows on higher plans.
- Enterprise options such as SSO and compliance tooling.
4. Later
Best for: visual brands and creators who plan mostly for Instagram. Price: Starter $18.75 a month, billed annually. Pricing model: Per plan, by social sets (8 profiles per set).
- Visual, Instagram-first planning.
- Supports Snapchat.
Side by Side
| Tool | Starting price | Pricing model | Free plan |
|---|---|---|---|
| Markaestro | Starter $19 a month ($16 billed annually) | One plan per workspace, covering several brands; no per-seat or per-channel charge inside plan limits | No |
| Planable | Basic $39 per workspace on monthly billing ($390 per year on annual billing) | Per workspace, with monthly post limits | Free trial of 50 posts with no time limit |
| Buffer | Free; Essentials $5 per channel a month, Team $10 per channel a month | Per connected channel, with volume discounts after 10 channels | Yes: 3 channels, 1 user, 10 scheduled posts per channel |
| Hootsuite | Standard $99 per user a month, billed annually | Per user | No |
| Later | Starter $18.75 a month, billed annually | Per plan, by social sets (8 profiles per set) | No |
| Sprout Social | Essentials $79 per seat a month billed annually ($99 monthly) | Per seat | No |
| SocialBee | Bootstrap $29 a month | Per plan, by number of profiles | No |
Frequently Asked Questions
What is the best free alternative to Planable?
Of the tools here, Buffer list a free plan. Markaestro has a 7-day free trial instead of a free plan.
Which Planable alternative is best for agencies?
Agencies managing many clients usually weigh per-brand pricing and client separation. Markaestro puts several brands in one workspace plan; tools with white label (such as Vista Social and Metricool's custom plan) suit agencies that resell reporting.
Sources
- Planable pricing (checked November 9, 2026)
- Buffer pricing (checked September 27, 2026)
- Hootsuite pricing (checked September 27, 2026)
- Later pricing (checked September 27, 2026)
- Sprout Social pricing (checked September 27, 2026)
- SocialBee pricing (checked November 9, 2026)
- Planable monthly and annual billing