Comparison
Markaestro vs Planable
Planable is a collaboration-first planner priced per workspace, with approval workflows and unlimited users. Markaestro is a publishing and measurement platform priced per workspace, built for people who run several brands, with an API and MCP server for AI agents on every plan. Planable suits agencies and teams whose main pain is client approvals; Markaestro suits multi-brand marketers and teams automating with AI agents.
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At a Glance
| Markaestro | Planable | |
|---|---|---|
| Starting price | Starter $19 a month ($16 billed annually) | Basic $33 per workspace a month |
| Pricing model | One plan per workspace, covering several brands; no per-seat or per-channel charge inside plan limits | Per workspace, with monthly post limits |
| Free plan | No | Free trial of 50 posts with no time limit |
| Free trial | 7 days; card required, not charged during the trial | 50 free posts, no credit card required |
| Networks | Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X | Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, Threads |
| Team members | Starter 1, Growth 2, Pro 5, Business unlimited | Unlimited users per workspace |
| API and AI agents | API, signed webhooks, and a hosted MCP server with OAuth sign-in on every plan | Public API on Pro |
| Evergreen recycling | Intelligent Evergreen queues with owner review (Pro and Business) | Not listed on the pricing page |
| Social inbox | No; Markaestro focuses on publishing and measurement | Social inbox as a paid add-on |
Where Planable Is Stronger
- Approval workflows, from optional to required, with multi-level approvals on Enterprise.
- Unlimited users on every plan.
- Feed, calendar, and grid views built for client collaboration.
Where Markaestro Is Stronger
- Unlimited scheduled posts on every plan; Planable Basic lists 60 posts per workspace a month.
- Analytics with unlimited history is included on every plan, not an add-on.
- Intelligence and Evergreen reuse built on each brand's own measured results.
- API and an MCP server for AI agents on every plan.
Which Should You Choose?
- Choose Planable for agencies and teams whose main pain is client approvals.
- Choose Markaestro if you run social media for several brands, want recommendations from your own results rather than generic benchmarks, or want an AI agent to schedule and report for you.
Try it on your own brands: every Markaestro plan starts with a 7-day free trial. See pricing.
Switching from Planable
- Create a brand for each business or client and connect its channels through each platform's own sign-in.
- Posts you already published natively are imported into Markaestro Analytics, so reporting starts with history.
- Recreate upcoming scheduled posts in the calendar, or have an AI agent do it through the MCP server.
Frequently Asked Questions
Is Markaestro cheaper than Planable?
It depends on your setup. Markaestro starts at $19 a month per workspace; Planable's pricing page lists "Basic $33 per workspace a month". See the table above for the pricing model, which matters more than the entry price as you add brands and people.
Does Markaestro have a free plan like Planable?
Markaestro has no permanent free plan. Every plan starts with a 7-day free trial.
Which social networks does Markaestro support compared with Planable?
Markaestro publishes to Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X. Planable: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, Threads.