Glossary

What Is Social Media Analytics?

Social media analytics is collecting and interpreting the metrics networks report about your accounts and posts, such as reach, impressions, engagement, clicks, and follower growth, to understand what works and decide what to post next.

Updated

Useful Questions to Ask

  • Which posts beat my average, and what do they have in common?
  • Which network earns the most per post?
  • When does my audience respond?

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