Glossary
What Is Brand Voice?
Brand voice is the consistent personality a brand uses in its writing: its tone, vocabulary, and attitude, such as warm and plain-spoken or witty and irreverent. A defined voice keeps posts recognizable no matter who writes them.
Updated
Define It in Three Lines
- We are: (three adjectives)
- We sound like: (an example sentence)
- We never: (what to avoid)
In Markaestro
Each brand stores its voice in a brand profile, used by Intelligence drafts and readable by AI agents.