Glossary

What Is Model Context Protocol (MCP)?

The Model Context Protocol (MCP) is an open standard that lets AI assistants such as Claude, ChatGPT, and Cursor connect to outside tools and data through an MCP server. A social media MCP server lets an assistant schedule posts, upload media, and read analytics when you ask it to.

Updated

In Markaestro

Markaestro hosts an MCP server that clients connect to with a browser sign-in (OAuth), scoped to one brand or all brands. See Markaestro for AI agents.

Related

Run Every Brand's Social Media from One Calendar

Schedule and publish to Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X. Every plan starts with a 7-day free trial.