Glossary
What Is A/B Testing on Social Media?
A/B testing compares two versions of a post, differing in one thing such as the hook, image, or posting time, to see which performs better. On organic social it needs care: audiences and timing vary, so a single comparison is weak evidence and repeated tests are better.
Updated
In Markaestro
Experiments in Intelligence run paired A/B posts and report a measured winner, on the Business plan.