Comparison
Markaestro vs Metricool
Metricool is an analytics-heavy scheduler priced by number of brands, with a free plan and MCP. Markaestro is a publishing and measurement platform priced per workspace, built for people who run several brands, with an API and MCP server for AI agents on every plan. Metricool suits analytics-minded marketers and agencies that report on competitors; Markaestro suits multi-brand marketers and teams automating with AI agents.
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At a Glance
| Markaestro | Metricool | |
|---|---|---|
| Starting price | Starter $19 a month ($16 billed annually) | Free; paid plans priced by number of brands |
| Pricing model | One plan per workspace, covering several brands; no per-seat or per-channel charge inside plan limits | Per number of brands |
| Free plan | No | Yes: 1 brand, 20 scheduled posts a month, 30 days of analytics |
| Free trial | 7 days; card required, not charged during the trial | Not listed on the pricing page |
| Networks | Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X | Most major networks; the free plan excludes LinkedIn and X |
| Team members | Starter 1, Growth 2, Pro 5, Business unlimited | Team management on Advanced |
| API and AI agents | API, signed webhooks, and a hosted MCP server with OAuth sign-in on every plan | API through Zapier, Make, and MCP |
| Evergreen recycling | Intelligent Evergreen queues with owner review (Pro and Business) | Not listed on the pricing page |
| Social inbox | No; Markaestro focuses on publishing and measurement | Not listed on the pricing page |
Where Metricool Is Stronger
- A free plan for one brand.
- Competitor tracking (up to 100 competitors on paid plans).
- White-label options on its Custom plan.
Where Markaestro Is Stronger
- LinkedIn and X on every plan, with unlimited scheduled posts.
- Unlimited analytics history and CSV export on every plan.
- Intelligent Evergreen queues for reusing past posts with an owner review.
Which Should You Choose?
- Choose Metricool for analytics-minded marketers and agencies that report on competitors.
- Choose Markaestro if you run social media for several brands, want recommendations from your own results rather than generic benchmarks, or want an AI agent to schedule and report for you.
Try it on your own brands: every Markaestro plan starts with a 7-day free trial. See pricing.
Switching from Metricool
- Create a brand for each business or client and connect its channels through each platform's own sign-in.
- Posts you already published natively are imported into Markaestro Analytics, so reporting starts with history.
- Recreate upcoming scheduled posts in the calendar, or have an AI agent do it through the MCP server.
Frequently Asked Questions
Is Markaestro cheaper than Metricool?
It depends on your setup. Markaestro starts at $19 a month per workspace; Metricool's pricing page lists "Free; paid plans priced by number of brands". See the table above for the pricing model, which matters more than the entry price as you add brands and people.
Does Markaestro have a free plan like Metricool?
Markaestro has no permanent free plan. Every plan starts with a 7-day free trial.
Which social networks does Markaestro support compared with Metricool?
Markaestro publishes to Facebook, Instagram, TikTok, Threads, Pinterest, LinkedIn, and X. Metricool: Most major networks; the free plan excludes LinkedIn and X.